A Successful Fiat-Chrysler Partnership Makes For Great Chrysler News
When Chrysler joined forces with Fiat, Australians hoped that the car market here would benefit from the alliance and result in good Chrysler news. The constant lament of buyers was that models of popular cars sold elsewhere missed Oz. While the rest of the world could evaluate many choices within a brand, Australians were limited.
Benefits Of The Fiat Chrysler Partnership
Just a few years in, the partnership is benefiting car buyers here with new levels of model availability, aggressive pricing, customer service, and parts availability.
More model choices. Chrysler sells the 300 series and the Grand Voyager in Australia. So far, the Chrysler badge has not experienced the wave of new models that other Fiat-owned brands have, such as the Alfa Romeo, Fiat, and Jeep. However, there are four variations of the 300 sedan, plus two versions of the SRT8, the company's high performance model. The Chrysler line offers several variations in colour and amenities that give the buyer many more choices.
Priced to sell. Since the company is committed to making greater inroads in the Australian car market, the pricing on all cars in the family including Chryslers, has been aggressive, with $10,000 price cuts on some models being the norm. Even the high-powered SRT8 is coming in at thousands less than severely equipped competitors.
Innovation. The technology on the new cars shows the powerful impact of collaborative engineering. Models have a 3.6 L Pentastar or a 6.4 Hemi V-8 engine and an eight-speed transmission that are featured on other products in the line.
New Oz-centric focus. Chrysler's new focus on Australia is demonstrated in its customer service. There is a huge facility in West Melbourne that as serves the local centre for managing local customer concerns. The company also has a parts facility that offers Australians easier access to spare parts.
Chrysler News That Affects The Bottom Line
Australians have responded well to Fiat Chrysler. As a result, the biggest piece of Chrysler news is that sales of all models are up over the past two years, figures for 2014 are expected to break new records.
With more cars arriving in Australia, this is a great year to translate corporate Chrysler news into you own personal news. Stop by your Chrysler dealer today to make one of these great cars yours.